Rendering of the unbuilt stadium by Manica
Nissan North America and the Tennessee Titans have reached an agreement on a 20-year, exclusive naming-rights partnership.
The deal brands the new Titans home venue as “Nissan Stadium."
This announcement further solidifies the partnership held between the Titans and Nissan since 2015, according to the automaker.
The new Nissan Stadium is slated to be completed in 2027 and will be built on the east side of the current stadium campus, along Nashville’s East Bank. It will host Titans home games, Tennessee State University football games, concerts, large-scale events and other community events.
“This is a huge moment for a Nissan,” said Nissan CMO Marisstella Marinkovic, who spoke yesterday at MediaPost’s Marketing: Automotive conference in Los Angeles. “As a brand, our focus is on marketing opportunities embedded in culture, giving the best reach for showcasing the Nissan brand. This partnership perfectly supports that mantra.”
The partnership will feature dedicated areas in the new stadium for brand experiences and displays, innovative technology integration and involvement in Titans broadcast platforms.
Nissan also will support a to-be-determined program in the Titans ONE Community philanthropic platform, which reaches Nashville’s most underrepresented and marginalized communities with a focus on three areas: opportunity, neighborhoods and education.
“Nissan Stadium is a centerpiece of the Nashville skyline and has become a household name in middle Tennessee. It is important for Nissan to keep our name on the new stadium,” said Jérémie Papin, chairperson, Nissan Americas in a statement. “As more people come to Nashville both to visit and to live in this wonderful city, Nissan Stadium is a true showcase for our brand and for the career opportunities we’ve offered here for more than four decades.”
Nissan's North American headquarters is in Franklin, Tennesse and the automaker has several plants in the area, which is home to more than 11,000 employees.