IPG has unveiled an innovation hub called “The IPG Innovation Dock” in Brooklyn Navy Yard’s Dock 72.
It’s a new office building that will house a number of IPG agencies and specialist units that are keenly focused on innovation, creativity and design. IPG says it was designed for those units to meet and collaborate with clients and partners.
Digital creative consultant Huge and digital agency R/GA are relocating to the new space as are a number of other specialized units including IPG Commerce. Some IPG experiential and design companies will also occupy the space starting early next year. There will also be collaborative workspaces for all IPG shops to utilize.
Commenting on the new space, IPG CEO Philippe Krakowsky, said: “A key message we are hearing from clients post-pandemic is that they want increased integration and flexibility from their partners, even as they ask for transformation, advanced technology and incredible speed in execution. That’s what the IPG Innovation Dock is all about. By bringing together some of our most innovative offerings in a range of tech-enabled areas of digital creativity, ranging from mixed reality to AI, we can accelerate the pace of innovation we deliver for our clients.”
Other IPG firms moving to the space include The Famous Group, a creative technology company within IPG that specializes in live events; Black Glass, a consultancy geared to CMOs; and Threedium, the immersive 3D and AR experiences company IPG recently invested in.
In addition, IPG’s AI Steering Committee will regularly convene at the IPG Innovation Dock. IPG’s thought leadership group, Collective Intelligence, will curate a series of live events there throughout the year, working with technology partners and outside speakers.