Martin Agency, Carat Winners In Papa John's Agency Review

Pizza chain Papa John’s International has completed media and creative agency reviews that began in August.  

IPG’s Martin Agency has been named the pizza chain’s new creative agency. Camp + King had previously handled the account.  



In November, Papa Johns named Dentsu’s Carat for media; the company had previously worked with Havas Media. 

Papa Johns spent nearly $250 million on measured media in 2022 according to agency research firm COMvergence.   

The company said that Martin Agency is tasked with delivering an "evolved strategic foundation and a new breakthrough omni-channel campaign that will span TV, online video, digital content, paid social, media sponsorships and owned brand platforms."

With an emphasis on people-based marketing, Carat will handle all domestic media buying and planning across channels including video, audio, digital, search and social.

Pile and Company was retained to assist with the review. Internally, Papa Johns' Chief Marketing Officer Mark Shambura led the review process. Shambura joined the company in May; he was previously CMO at MOD Pizza.   

“As we continue our pursuit of ‘Better’ in every customer interaction, we have selected creative and media AORs that align with our vision to become more culturally relevant and redefine our brand and category,” Shambura stated. 


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