Starwood Hotels & Resorts - MediaVest USA

  • by January 30, 2006
Starwood Hotels & Resorts Worldwide has tasked MediaVest USA to handle its offline media planning and buying. The assignment will be handled out of MediaVest's New York office. In addition, Starwood has expanded its relationship with Deutsch, which currently handles creative duties for the Sheraton and Westin brands, having awarded the agency its business. Avenue A/Razorfish will continue to handle Starwood's online advertising and media planning. The account is valued at $50 million.
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