• by Fern Siegel , January 16, 2024

Clipper Tea, an internationally distributed brand, takes its politics seriously.

Its new pan-European integrated campaign, "There's Tea, Then There's Good Tea,"  just debuted.

The campaign is the first to be created by independent creative agency isobel since it was named the Ecotone-owned tea brand's European creative agency last year.

The work underscores that Clipper’s fair trade and organic tea supports biodiversity. The campaign notes that taste is not enough. Tea also demands sustainable sourcing and natural ingredients.

The work was animated by Seed Animations and features music tracks composed by Lostboy.

Ben Sump, executive creative director at isobel, called Clipper a “joyous brand with a wonderful, genuine personality. They aim to make good tea in all senses of the word.”

The campaign just broke in the U.K. across TV, VOD, social and OOH. It will be rolled out across other European markets later in the year.