Robert Downey's Happy Company Devises Post-Super Bowl Response

Craig Dubitsky, founder of Hello oral care and Eos lip balm brands, and Robert Downey Jr, just launched Happy Products. And the company begins with coffee.

To celebrate its debut, Happy is taking a novel approach.

The brand is launching #happyMonday, a social-media campaign to ensure a few fans get a day off from work Feb. 12, the day after the Super Bowl. 

The campaign was done by creative agency Superconductor and production company Magnetic Field. Chris Adams, CCO of Superconductor, told Agency Daily: "Collaborating with Robert is a visceral, fun and rewarding experience. And we thought: What if we could give some of his biggest fans that same opportunity?"

To participate, people must respond to Downey's posts on Instagram or X via #happymonday and offer their best excuse to miss work. Those who devise the smartest response will hear from happy’s co-founder Robert Downey Jr., who will get on a Zoom to convince their boss to give them the  day off.

Superconductor's client work includes Ford, Audi, Wix and Electric For All.



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