Stagwell media agency Assembly has restructured its North America operations with a series of promotions and a shift to geographical and industry sector units that are being defined as “assemblies.”  

Nicole Jennings has been promoted to managing director of North America, reporting to NA CEO Valerie Davis. She is a two-decade veteran of the agency and most recently served as executive vice president, activation. She’ll work with Davis and the agency’s executive management team to set strategic priorities and drive innovation.  

Bridget Lynn, Kevin Tarpey and Megan Warfield have been promoted to managing partners and Toni Box has been upped to executive vice president, brand experience for North America.  

Lynn, previously senior vice president and strategic leader, will oversee the operations of Assembly Midwest, which has offices in Detroit and Minneapolis. Her focus will be on brick-and-mortar clients, as well as the CPG and home sectors.   

Tarpey, formerly senior vice president, integrated communications group director, will oversee Assembly West. Based in Los Angeles, Tarpey will lead efforts to serve health and wellness clients, franchises, and co-ops.   

Warfield, who joined Assembly in 2023 as executive vice president of client excellence, will oversee Assembly East. Based in New York, Warfield will lead teams across New York, Baltimore, and Toronto, specializing in finance, luxury, fashion, and beauty clients.   

In her new role Box, previously senior vice president of social media, will orchestrate full-funnel, cross-channel campaign strategies and integrated activations. 

Noting Assembly’s recent strong growth in North America, Jennings said the “changes in our org design and executive team” are designed “to meet our clients where they need us. ... We will unlock unlimited potential for our clients and continue to build Assembly’s reputation as a modern agency partner for brands on a journey of transformation.”