Following its acquisition of
Sun Country Airlines, Allegiant named Colle McVoy its creative partner for brand development.
The assignment was awarded after a competitive review.
The agency's remit spans
identity development, employee and customer engagement, transition communications, and go-to-market planning. First work is expected later this year.
Drew Wells, EVP/Chief
Commercial Officer at Allegiant, said the work “will shape how millions of travelers experience Allegiant in the years ahead. Sun Country has earned deep loyalty in Minnesota
and beyond. Colle McVoy understood both the opportunity and responsibility that come with a transition of this scale.”
Through Allegiant Air and Sun Country Airlines, the
company serves 22 million customers a year across scheduled passenger, charter and cargo operations. Together, the airlines operate more than 650 routes, serving nearly 175 cities throughout the
United States and select international destinations.
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John Doyle, Chief Strategy Officer at Colle McVoy, said: “The challenge
isn’t simply designing a new identity. It’s creating clarity for customers during a period of change and building something people want
to come back to again and again.”
Based in Minneapolis, Colle McVoy is part of DonerColle Partners and counts 3M, Dairy Queen, Perdue Farms and Revlon among its client
roster.