• by Fern Siegel , March 15, 2024

A new creative marketing agency just opened in New York. Headed by former Droga5 and Accenture Song executive Alex Woods, Unrestricted Free Agency (UFA) works with companies with $100 million to $500 million in annual revenue.

The agency’s first campaign will break in early March for a national clothing brand.

Agency head Woods told Agency Daily: “We're committed to working across the entire marketing stack. You can make great work with a small team and a small budget, but you can’t make great work unless you're paying attention to execution all the way through. Our structure is flat, ensuring our clients are investing in experienced talent, without the bloat that's become the hallmark of the creative agency industry. We're not for every brand but we're a progressive option for ones that want to make high impact work and drive their business forward.”

UFA develops strategies it says will improve efficiency and focus while strengthening brand equities and product positioning over time. UFA is an end-to-end partner that can supplement gaps in current strategies, including conceptual creativity, if challenger brands have limited resources.

Woods’ marketing experience also includes leadership roles at McGarryBowen (now Dentsu MB), Mullen and BBDO.

He has worked with top brands, including JP Morgan Chase, Under Armour and Campbell’s Soup. One of his former teams created The New York Times, “Life Needs Truth.” The 2022 campaign “Less Talk, More Bitcoin” for Coinbase was awarded the Super Clio as the best spot of the Super Bowl.

“The name UFA is a reminder that, with experience comes permission to do something new, not simply revert to what’s most familiar,” added Woods. “Our goal is always to position brands for long-term growth through sustainable, integrated strategies.”