Havas Group announced today that it has reorganized its branding operations to form the Conran Design Group global network.  

The network includes the Conran Desgin Group, founded in 1957 and which Havas acquired in the 1990s and Paris-based branding unit W which has been renamed W Conran Design. 

The network has a team of 250 strategists and creates spread across studios in London, Paris, New York and Mumbai. 

Concurrently the network has unveiled a new study about “Citizen Brands” defined as “those able to meet the needs of both the individual and society.” 

According to the study “Citizen Brands” collectively generate more annual revenues on average and achieve significantly high price increases as well.  

"We've entered the era of expectation inflation and brands are under huge pressure to deliver growth and good," said Thom Newton, Global CEO, Conran Design Group. "This will only intensify amid ongoing uncertainty and heighted economic and environmental pressures. 

More about the study can be found here.