Social media agency RanaVerse has tapped U.S. Vice President Natasha Zialor and UK Talent + Partnerships Manager Becca Kennedy to lead the agency’s new influencer marketing department and implement its new “Head & Hearts” strategy.   

“Head & Hearts is the difference between the work having soul or not,” said Rana Reeves, Founder of RanaVerse. “If you just use algorithms and data, the work is mechanical and unrelatable. This new team speaks to our priorities and focus.”  

Reeves founded the agency in New York in 2018. The London office opened in 2021.  

Zialor, who will head the U.S. region of the new unit, joined RanaVerse in 2023, coming from Hill & Knowlton, where she led the influencer division. She brings over ten years of marketing experience to her new role.  

Kennedy, who will run the U.K. side of the operation, has been working with influencers for the past decade and joined RanaVerse from a senior account manager role at Billion Dollar Boy, where she was responsible for global casting and talent relations.