Marketplace Giant eBay Launches Global Media Review


Online marketplace eBay has launched a global media agency review, the company confirmed today.  

EssenceMediacom is the incumbent (Mediacom won the remit in 2019) and a spokesperson for the client confirmed the agency will be participating in the review. 



The company spends an estimated $395 million on measured media annually, according to agency research firm COMvergence. 

The company issued a statement: 

“In support of long-term growth goals, eBay’s marketing organization has embarked on a global transformation – moving from a decentralized market-based model to a more centralized model that provides global efficiencies.  

As part of this evolution, eBay is reviewing its media business to ensure our media capabilities more effectively service eBay globally, while maximizing impact across our focus categories and core markets (US, UK, and Germany).” 

eBay said it intends to complete the review by the end of the second quarter. 

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