Are 'Brand Safety" Concerns Overblown?

Next month Stagwell is hosting what it is billing as its "Future Of News Summit" in New York City.  

The firm said it will be releasing new research from HarrisX that Stagwell CEO Mark Penn says “illustrates the power of news to drive business and debunks common ‘brand safety’ myths. We believe the ‘brand safety 'trope has been overused to scare brands into pulling away from all news advertising.”   

So far participants include Axel Springer, Axios, Business Insider, the New York Times, Politico, the Wall Street Journal and the Washington Post. Sponsors include The Trade Desk and Ad Fontes Media.  



The first gathering of the summit is May 15. According to Penn, “We are planning to expand the initiative throughout this momentous election year to address the future of news from other angles such as the risks and opportunities posed by AI and other technologies.” 


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