• by Tanya Gazdik , April 16, 2024

Mini USA is taking a distinctive approach to unveiling its new vehicle.

Instead of pulling a drape off the vehicle at an auto show or at a media event, the 2025 Mini Countryman S ALL4 is hitting the road to be revealed at 96 dealers across the United States.

Customers and enthusiasts will have the opportunity to see the new Countryman up-close and personal during the roadshow ahead of the new model’s arrival for sale later this spring. 

Starting last week and continuing through the end of May, the roadshow will follow four regional routes concurrently, across Mini’s central, southern, eastern and western region dealer networks.

Consumers can find out which dealerships are participating and get more details at a dedicated website that pronounces the new vehicle “the biggest Mini ever.”

Customers at select dealers along the roadshow route will also have the opportunity to see the Mini JCW Countryman ALL4, which made its North American debut last November.

The all-new Mini Countryman is the most powerful Mini ever, says Mike Peyton, vice president of Mini of the Americas. It offers the “instantly recognizable” look and fun-to-drive character of Mini in both gas engine and battery electric models, he says.

The new Mini Countryman S ALL4 began production in March, and vehicles will begin arriving at dealers in early May. It comes with a base price of $38,900 plus $995 destination and handing.