Linear TV networks on streaming platforms? Is that confusing to the
modern consumer?
It depends on their streaming home-page education for each individual streaming service -- whether Disney+, Netflix,Prime Video, or another service.
Streaming services are
now looking for more ways to consume content. Disney+ is reportedly planning to launch
“linear themed channels” devoted to some specific TV brands such as Marvel and Star Wars.
The channels would be similar to FAST services offered by competitors, but with a
subscription price for Disney+.
This would be in addition to specific branded “tiles” for Marvel, Star Wars, or other categories that contain individual movies/TV series/episodes
for those specific brands.
All this "linear" content may sound like an old-school thing.
The effort is twofold: First, gently lead the older TV
viewer into the future digital video world.
Second, give the consumer even more choice. They may want a linear TV experience that moves from one show to another without the consumer
having to pick up the remote. Fine.
Many streamers do versions of this now. For example, on Peacock Premium or Premium Plus, you can watch live cable TV networks, such as Hallmark Channel or
Hallmark Movies & Mysteries. They reside in the "Channels" area on Peacock.
Paramount+ has live CBS local TV stations and branded linear-theme channels for “Star Trek”,
“SpongeBob” and “Paw Patrol” to see individual TV series episodes and movies.
FAST channels (Free Ad-Supported Television) services also have these linear theme
channels, focused around specific programs, or program categories like procedure crime dramas.
Making other connections with content, linear theme channels can also sit -- or close to -- to
the home-page selection of individual original streaming episodes to choose from.
The question is whether all this variation on the theme to consumer content -- by series/channel/program
themes/or branded program themes -- are good for entertainment discovery for consumers.
The streaming home page navigation/electronic program guide (EPG) can seem quirky for some consumers,
easier for others.
Content discovery navigation tools can all be slightly different. The question is does this lead to greater overall time spent on the service-- which can be a selling
tool to high profile movies and TV producers and/or advertisers for streamers’ ad-option products -- or not?
If you spend more than five minutes picking a TV, brand, or channel, consider
you have better things to do with your time than being in front of your large living room screen.
Try not to get lost in the streaming discovery shuffle. Your streaming service will thank
you.