Consumers Face Obstacles To Making Decisions About Purchases
- by Robert Williams , May 7, 2024
The availability of product information on the internet has given consumers the tools to make more informed decisions about what to buy and how much to pay. However, many consumers also have faced frustrations in the path to purchase, according to a global survey by consulting firm Accenture.
Three quarters …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
