Rocket Companies Puts Media Account Into Review


 Detroit-based Financial services company Rocket Companies (FKA Quicken Loans) has put its media assignment into review, the company has confirmed.  

The firm has been working with Interpublic’s UM which won the account in 2018.   



The firm doesn’t break out the measured media portion of its marketing budget but according to agency research firm COMvergence it was approximately $320 million in 2023.   

The move follows the appointment of Jonathan Mildenhall as Rocket Companies CMO in January of this year.

The company’s subsidiaries include Rocket Mortgage, Rocket Homes Real Estate, Rocket Money and other units.  

Mildenhall issued a statement: “We see enormous opportunity to consolidate, integrate and elevate all of Rocket’s media under one agency and make the most of our up to $875 million marketing budget.”  

Mildenhall said that Rocket is working with Consello Group “to ensure the pitch process is rigorous and extremely 100% fair to all agencies who have graciously entered into this process. We are excited to find the best full-service media partner to assist in our mission to Help Everyone Home.” 

The review also comes amid a mortgage industry slump. Earlier this year Rocket reported that it shed close to 4,000 jobs in 2023, although it remains one of Detroit's largest employers. 

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