Jordan Joins Croud As First CMO

Marketing agency Croud named Dani Jordan its first chief marketing and integration officer. She will sit on Croud's global executive team, reporting to Luke Smith, founder-Croud global CEO.

As part of her remit, she will lead business portfolio strategy and integration, as well as marketing and DE&I.

Her hire follows various wins, such as Frasers Group and Nespresso. In the last few years, Croud also acquired Born and Croud Luxe, previously known as Verb, and Impakt Advisors, a data and analytics company.

Most recently, Jordan was Dentsu International’s global chief communications-marketing officer and partnered on the integration of key acquisitions. She oversaw the unification of all agency brands under the Dentsu banner.

Previously, she held leadership roles at Travelex and Ogilvy PR, having started her career as a management consultant with Accenture. 

Luke Smith, founder-Croud Global CEO, said the agency is at an “inflexion point" and Jordan's “global experience, industry knowledge and empathetic leadership style will help us to evolve as we build deeper relationships with our clients and partners. She will be invaluable in driving business performance and help shape a collective culture for our talent to thrive.”



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