• by Joe Mandese  @mp_joemandese, May 21, 2024

Global paint, primer and coatings brand marketer Rust-Oleum has named Dallas-based Arm Candy as its media agency of record.

The account includes full-funnel media, including integrated strategy, media planning and buying, all retail media as well as media mix modeling.

"Arm Candy's data-driven thinking and integrated approach makes them the right media partner to drive effectiveness and efficiency to secure long-term success," Rust-Oleum Vice President-Strategic Communication and Demand Generation Lisa Bialecki said in a statement, noting that Arm Candy's proprietary CYRIS data modeling platform (see demo below).