• by Tanya Gazdik , May 30, 2024

Honda is partnering with Steezy, an online platform and mobile app that offers dance classes and tutorials for all skill levels.

The collaboration includes a video series, “Beat of the Street,” that celebrates dancers, movement, artistic expression and cultural vibrancy, while infusing car culture.

The activation marks Honda's first foray into the dance community. “Beat of the Street” highlights Honda’s commitment to providing a platform for artists and creators to pursue their dreams and embrace diverse cultural landscapes through the brand’s DreamLab platform, according to the automaker. 

The video series leverages content produced from the “Beat of the Street” event held in Los Angeles, hosted by Steezy and Honda, and aims to reshape the perception of dance competitions among the dance community and new fans of dance. 

The “Beat of the Street” video series features exclusive digital dance classes taught by up-and-coming choreographer Josh Price, as well as special edition performance videos.

The video series also highlights a trio of choreographers performing in front of a live audience of dance teams, following the format popularized by Steezy’s YouTube series, “3 Choreographers, 1 Song (3C1S).” Each artist’s dance routine is set to one soundtrack.

The event featured live dance workshops that highlighted the Honda Prologue SUV, Civic Type R and Honda S2000. 

The video series is available on Steezy’s mobile platform. Additionally, this content will be compiled into a playlist available on Honda Creative Studio's YouTube page.