Omnicom has launched a new Middle East operation – Omnicom Qatar – and has appointed Mazen Abd Rabbo the senior vice president to run it. 

Omnicom's local agencies include event marketing agency Auditoire, OMD, and PR unit OPRG. Abd Rabbo will also work with other Omnicom agencies in the Middle East to further strengthen the group’s offering in Qatar. 

Most recently, Rabbo served as Auditoire's vice president for the Middle East and managing director of the Qatar office.  

“This is an exciting opportunity to build Omnicom’s presence in a country with real momentum,” stated Omnicom CEO John Wren. “Qatar has wisely positioned itself within the region by taking a lead in international business while focusing on technology and entrepreneurship.”  

“By centralizing the leadership under Mazen,” added Wren, “we can continue to build on our agencies’ strong foundations while coming together as Omnicom to deliver a wider breadth of capability and scale for our clients in Qatar and globally.”