• by Fern Siegel , 6 hours ago

The 75-year-old Stanley Steemer selected Havas Chicago as its new creative agency of record.

The win follows a competitive review.

“Havas brings bold thinking and shares our belief in the power of a brand to connect with a new generation,” said Andrew Schneider, newly appointed vice president-head of marketing. “Together, we’re building a platform that evolves while staying true to what makes Stanley Steemer a household name.” 

First work is expected this fall.

The family-owned business is a carpet, upholstery and air-duct cleaning service. It has more than 275 franchises in 49 states.

"It’s not every day you get to transform an icon with such an elite product and existing brand equity,” said Frank Dattalo, chief creative officer at Havas Chicago. “It’s time to reconnect with culture in undeniable ways to drive relevance."

Havas Chicago's client work also includes Moen, National Association of Realtors and Babybel.