Kickstarter Kicks Into 'Action' With First Brand Campaign

Kickstarter just turned 15. And to highlight its track record, the crowd-funding platform launched its first out-of-home brand campaign.

Road Dog Creative teamed with Kickstarter to produce the "Ideas in Action" creative, centered on the projects and creators who birthed their ideas on the platform.

The New York-based campaign includes key OOH subway placements in Brooklyn and Manhattan to reach commuters. Also part of the strategy is a DOOH billboard in Times Square, DOOH placements in Barclay Center in Brooklyn, a multipurpose indoor arena, as well as a digital ad campaign.

The "Ideas in Action" celebrates the company's successes, such as the revival of Gothamist, which shut down in 2017 and staff help resurrect. NFL player Matthew A. Cherry raised money for his Oscar-winning short "Hair Love," as did the film team behind "Villains." After raising more than $100,000 on Kickstarter, the comedy sci-fi film hit select theaters in April 2024.



A successful food venture — Soul Mama London — which teamed award-winning saxophonist YolanDa Brown and creative entrepreneur, Adetokunbo "T" Oyelola became the most-funded restaurant project on Kickstarter in 2023.

All campaign elements are designed to drive people to a microsite, where people can sign up for a Kickstarter account.

Courtney Brown Warren, vice president, brand marketing at Kickstarter, told Agency Daily: "Our creators' success is our success, making it a natural choice to focus on their journeys in a campaign that reflects our own. As we look back on these achievements, we are motivated to provide even more support to creators, helping them turn their visions into reality. We hope this campaign inspires a new generation of creators and backers to engage with Kickstarter and discover the potential of their own creative ideas."

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