• by Fern Siegel , June 3, 2024

Renato Fernandez has tapped as Chief Creative Officer for Publicis Creative in the U.S.

In a newly created post, Fernandez will oversee creative work for the U.S. creative agencies, including Leo Burnett, Saatchi and Saatchi, Fallon, Team One and BBH.

Fernandez reports to Publicis Creative U.S. CEO Susie Nam.

Nam said: "He brings with him the right combination of experience and hunger — he is always out to prove something and make something new. Our ambition is to take some big swings led by exceptional leaders and esteemed brands that together believe in the powerful impact creativity can have on business results."

Previously, he served as the Chief Creative Officer for TBWA/Chiat/Day.

The Brazilian-born Fernandez held roles at Exclam and Master before moving to São Paulo, Brazil, to work at Almap/BBDO. There, helped the agency win Agency of the Year titles at The Clio Awards and at The Cannes Lions International Festival of Creativity. 

In addition, his work has won The One Show, Clios, Cannes Lions, London International Awards and D&AD.

“Publicis has a reputation for pushing the industry forward. Seizing the opportunity to set the creative bar to new standards," he said.

Fernandez is the latest high-profile talent to join the agency. Nam was named CEO in 2023. In addition, Publicis Creative U.S. recently appointed Gareth Goodall as Chief Strategy Officer and elevated Nicole Souza to the role of Chief Marketing Officer.