Renato Fernandez has been appointed as chief creative officer for Publicis Creative in the US. In this newly created role, Fernandez will oversee the creative vision and work developed by the organization’s U.S. agencies including Leo Burnett, Saatchi and Saatchi, Fallon, Team One, BBH, and The Community.  

Fernandez starts August 1 and will report to Publicis Creative U.S. CEO Susie Nam.  
 
Fernandez is a nearly three-decade industry veteran and has worked on campaigns for global brands including Gatorade, The Grammys, Levi’s, Volkswagen, Airbnb, Visa, Adidas and Pepsi.  

Most recently, Fernandez served as chief creative officer for TBWA/Chiat/Day, where he led the agency for six years and is credited with an overhaul of the creative department that combined social, design, and innovation into all aspects of the unit’s work.  

He started as a cartoonist in his hometown of Curitiba, Brazil. He later moved to São Paulo to work at Almap/BBDO, where he served when the agency won Agency of the Year titles at The Clio Awards and at The Cannes Lions International Festival of Creativity. His work has been awarded at The One Show, Clios, Cannes Lions, London International Awards, and D&AD. In addition, he has served as a jury member at Cannes Lions, The One Show, and The Clios. 

Fernandez is the latest high-profile talent to join Publicis Creative US since Nam's appointment as CEO last year. In recent months Gareth Goodall joined as chief strategy officer while Nicole Souza was promoted to CMO.