• by Fern Siegel , June 7, 2024

Independent agency Cramer-Krasselt hired Kevin Drew Davis as its new executive creative director.

Prior to joining C-K, Davis held executive creative and digital roles at DDB, FCB, Wieden + Kennedy and Digitas. He has created award-winning work for clients such as BMW, McDonald’s, Nike and Volkswagen.

In this new post, Davis will lead creative work across C-K’s existing clients, including Porsche and Tropicana, focusing on innovation and business growth. Other agency work includes Landmark, Rain-X and Baird.

“Kevin comes to C-K with an amazing track record leading award-winning creative teams, at agencies, in-house and working independently. This has prepared him to lead C-K’s creative team on our mission of making friends, not ads,” said Karen Seamen, president-COO. “He has built a strong reputation as a digital and social pioneer on global teams.”

“The best work of my career has been when creative, strategy, digital, media, social, PR, data and tech are all working together,” added Davis. “To have all of them under the same roof, interconnected on the same team, is a dream for me.”

In addition, Kirk Pratt has been upped to executive director of media. Pratt has been at C-K for two and a half years. Before joining Cramer-Krasselt, Kirk worked at Initiative as the managing director, client advice and management. He also worked at ID Media.