• by Fern Siegel , June 6, 2024

MRM appointed Katerina Sudit as global chief growth officer, overseeing all growth and new business activity.

Sudit’s new duties include overseeing the agency’s strategic growth initiatives in commerce, CRM, experience and technology. She reports to Kate MacNevin, who holds dual roles as McCann Worldgroup global chief operating officer and MRM global CEO and chair.   

Prior to joining MRM in 2022, Sudit served as chief media officer at Trilia, an IPG company. Earlier, she worked as president of Havas New York and CEO for L’Agence PLUS/WPP, Chanel’s agency.  

While at MRM, Sudit has expanded new client relationships across the network.

"Kat has a tremendous track record for empowering our teams to grow and transform quicker to help our clients succeed in an ever-changing landscape," said MacNevin. “Her business development background is an invaluable asset that has helped build enduring brand relationships and forge connection points between clients and the specialized skill-sets that lie within MRM, McCann Worldgroup and IPG."

Client work at the agency includes Animal Politico, NotGo, Ministry of Consumer Affairs, Spain and LATAM Airlines.