• by Fern Siegel , June 10, 2024

Adriano Lombardi was appointed senior vice president-executive creative director for Momentum Worldwide's Commerce practice across North America.

Lombardi has held senior roles at VML and Geometry building global brand platforms. He also led commerce initiatives for Coca-Cola across Mexico and Latin America.

James Robinson, Chief Creative Officer, North America at Momentum Worldwide, said Lombardi's innovative approach and  "ability to blend creativity with strategic insight will be key in driving further success with our clients."

An IPG company, Momentum's client work includes Verizon, Chevrolet and Bupa Global & UK.