• by Fern Siegel , June 11, 2024

Giant Spoon is adding Corbin Brown as Chief Transformation Officer.

Previously, he was the agency's vice president/strategy director. He was also EVP/GM of Departures, American Express' travel publication. 

Brown is charged with evolving a client's market positioning, integrating new technologies, expanding partnerships and creating and launching new products and brands.

He reports to Jonathan Haber, co-founder of Giant Spoon.

Brown has also led partnerships YETI, Biden for President 2020, Synchrony and GE.

“Adding a Chief Transformation Officer elevates something we’ve done for years,” said Jonathan Haber, cofounder of Giant Spoon. “We exist to expand the way people experience brands – and we’re at our best when we’re employing big thinking to help influence transformational change for our clients’ businesses.

Giant Spoon has been expanding, including its investment this year in Deep Blue Sports + Entertainment, led by Giant Spoon CEO-co-founder Laura Correnti. New business wins include AT&T, Ritual Vitamins and TIAA.