Commentary

Klick Health's Big Roar At Cannes

 

Klick Health is making a splash at Cannes, winning a slew of awards not just in its wheelhouse specialty but also in mainstream categories like Film, Entertainment, Film Craft, Digital Craft, and Innovation, where its entries have made it to the shortlists.  

“With almost five times the number of non-health shortlists, our work is having tremendous impact in the most prestigious, toughest categories at Cannes,” Klick Health Chief Creative Officer Rich Levy rightfully boasted about the impressive showing.  

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“To us, this signals the continued mainstreaming of health in society and the growing acceptance that health work can be just as creative and impactful as work in other sectors.”  

Klick was awarded a Gold Lion in Pharma for ‘Voice 2 Diabetes’, the smartphone app that turns voice samples into a life-saving tool by using artificial intelligence to detect Type 2 diabetes through subtle vocal changes imperceptible to the human ear.  

Currently in submission with Health Canada as Software as a Medical Device (SaMD), ‘Voice 2 Diabetes’ has also been shortlisted for an Innovation Lion. (Last week, it earned six trophies at the Clio Health Awards, including the Gold in Emerging Technology, two Silvers, and three Bronzes.)  

Here’s the agency’s results in Cannes so far:  

 

PHARMA 

  • GOLD LION: Voice 2 Diabetes - KVI Brave Fund Inc: Innovative Use of Technology: Patient or Healthcare Professional - Creative Data 

  • SHORTLIST: Voice 2 Diabetes - KVI Brave Fund Inc: Innovative Use of Technology: Patient or Healthcare Professional - Healthcare Product Innovation 

 

HEALTH & WELLNESS 

  • BRONZE: 47 - Café Joyeux: Brand-Led Education & Awareness - Film Craft: Production Design/Art Direction 

 

INNOVATION 

  • SHORTLIST: Voice 2 Diabetes - KVI Brave Fund Inc: Early-Stage Technology  

 

FILM 

  • SHORTLIST: 47 - Café Joyeux: Travel, Leisure, Retail, Restaurants & Fast Food Chains 

  • SHORTLIST: 47 - Café Joyeux: Challenger Brand 

  • SHORTLIST: American Cancer Story - Change The Ref: Viral Film 

  • SHORTLIST: American Cancer Story - Change The Ref: Screens & Events 

  • SHORTLIST: American Cancer Story - Change The Ref: Single-Market Campaign 

 

FILM CRAFT 

  • SHORTLIST: 47 - Café Joyeux: Production Design/Art Direction 

  • SHORTLIST: 47 - Café Joyeux: Animation 

 

ENTERTAINMENT  

  • SHORTLIST: American Cancer Story - Change The Ref: Brand Partnerships, Sponsorships & Collaborations 

  • SHORTLIST: 47 - Café Joyeux: Social Behavior & Cultural Insight 

  • SHORTLIST: American Cancer Story - Change The Ref: Social Behavior & Cultural Insight 

  • SHORTLIST: American Cancer Story - Change The Ref: Fiction Films: Up to 5 Minutes  

 

DIGITAL CRAFT 

  • SHORTLIST: 47 - Café Joyeux: Motion Graphics Design & Animation  

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