WPP won the Creative Company of the Year honors at the Cannes Festival of Creativity, which concluded on Friday. Omnicom ranked second in the category and Interpublic Group was third.
The organization determines Creative Company of the Year rankings based on each firm’s shortlisted and awarded entries, with points awarded for idea creation, media placement and PR role depending on the Lion the work is entered into.
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WPP won 160 Lions including 6 Grand Prix, 27 Gold, 43 Silver and 83 Bronze.
Other best of the year awards went to:
Network of the Year
1.
Ogilvy
2. Publicis Worldwide
3. DDB Worldwide
Independent Network of the Year
1. Rethink
2. Edelman
3. Serviceplan Agenturgruppe
Agency of the Year
1. Publicis Conseil, Paris, France
2. Rethink, Toronto, Canada
3. Ogilvy, New York, United States
Independent Agency of the Year
1. Rethink, Toronto, Canada
2. Edelman, London, United Kingdom
3. Klick Health, Toronto,
Canada
Palme d'Or
1. Smuggler, United
States
2. Revolver, Australia
3. Uncharted Limbo Collective, United Kingdom
4. O
Positive, United States
5. Iconoclast, France
Creative Brand of the Year
1. Coca-Cola
2. Heineken
3. Apple
Agency of the Year by
Track
Agency of the Year - Classic
Lola Mullenlowe, Madrid, Spain
Agency of the Year - Craft
FCB, New York, United States
Agency of the Year - Engagement
Rethink, Toronto, Canada
Agency of the Year - Entertainment
Marcel, Paris, France
Agency of the Year -
Experience
Publicis Conseil, Paris, France
Agency of the Year - Good
Ogilvy, Singapore
Agency of the Year - Strategy
Rethink,
Toronto, Canada
Independent Agency of the Year by Track
Independent Agency of the Year - Classic
Rethink, Toronto, Canada
Independent
Agency of the Year - Craft
4Creative, London, United Kingdom
Independent Agency of the
Year - Engagement
Rethink, Toronto, Canada
Independent Agency of the Year -
Entertainment
Modern Arts, Los Angeles, United States
Independent Agency of the Year -
Experience
Rethink, Toronto, Canada
Independent Agency of the Year - Good
Edelman, London, United Kingdom
Independent Agency of the Year - Strategy
Rethink, Toronto, Canada