How Brands, Retailers Can Win At Creative Commerce


Havas Media is out with a new report that highlights the fact that shopping is no longer a destination-based activity. Rather, thanks to digital and more importantly, mobile, it’s an always on activity. 

And it takes creativity to win at commerce in today’s market, the report concludes.  



“Be shoppable anywhere, anytime – in physical retail and e-channels, on social media, in gaming rooms, during live streaming, on blogs,” the report advises. 

“Create culturally relevant content that resonates and develop solutions to drive easy and intuitive navigation, compelling education and buying inspiration. Invite self-expression rather than dictating it. Activate technology and videos but keep it simple because attention spans are short.” 

AI can be an important tool in the process, per the report. “Use AI to your advantage in order to drive enhancement of original creative content.” 

Other tips: “Enable improved virtual browsing and product discovery through dynamic content and real time feedback. Leverage geo-targeting and location data to deliver differentiated messages and products.” 

Scale and exclusivity are both import: “Create more bespoke products and experiences.” 

See the full report here.   



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