• by Teresa Buyikian , June 26, 2024

Why leave the house for a vacation? With Topo Chico Hard Seltzer and Airstream’s latest promotion, consumers can enjoy the ultimate staycation in their own backyard.

The two brands have teamed up to encourage people to skip the airport drama and stay home this summer, with an invitation to compete for their own branded staycation. The said staycation is a “destination that delivers all the joys of vacation straight to your backyard, free of complicated planning, itineraries and overthinking” per the brand.

One lucky winner will get a three-day, two-night “stay” in their transformed back (or front) yard, converted into a temporary “backyard oasis” with “genuine sand for your toes,” lounge area, recliners and vaca-apropos reading materials. A private Airstream will serve as the hotel, with the winner also receiving  a relaxing massage, a chef-curated dinner, live musical entertainment -- and of course, Topo Chico Hard Seltzer and snacks.

“We want to give hard seltzer lovers the opportunity to experience an upgraded version of a staycation,” said Brittany Norris, marketing director for Topo Chico Hard Seltzer, in the release. “This isn’t just an Airstream parked in your backyard, it’s an immersive experience that elevates the at-home vacation with elements fans know and love from Topo Chico Hard Seltzer, curated to deliver resort-style amenities to the comfort of your home.”

A new online video by Mischief promotes the sweepstakes, open through July 8.

Fans of both brands can visit the Staycation shop at staymanislandsshop.topochicohardseltzerusa.com for tote bags, sunglasses, can coolers, and beach towels.

The contest is just one element of a larger partnership between Topo Chico Hard Seltzer and Airstream, which will include additional outdoor-focused and adventure-forward offerings, including a retail contest and social media sweepstakes via Topo Chico’s Instagram.