JvM China Drives Smart Car Creative

JvM China won the global co-branding creative account for the car brand Smart.

The win came after a competitive pitch. The remit also includes celebrity partnerships and negotiating rights. 

Eric Yang, CEO of JvM China, said: "Given the rapid changes in the global automotive industry today, there are numerous challenges and opportunities in brand and product communication. We are excited to innovate and create impactful and effective work with Smart together.”

The agency's first work will appear in early fall.

Smart cars is a joint venture between Mercedes-Benz AG and the Zhejiang Geely Holding Group. The cars are made in China, but marketed globally, including Europe. They are no longer sold in the U.S.

JvM CHINA is part of the JvM Group (Jung von Matt), founded in Hamburg, Germany, with offices in Europe, Asia and the U.S. JvM CHINA is housed in Beijing and Shanghai.



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