Hamptons Names Atomic London Lead Creative Agency

U.K. estate agent Hamptons appointed creative agency Atomic London as its lead creative agency.

The agency will work in partnership with media-buying agency Total Media.

Atomic London will develop the home-experts brand platform across all channels to distinguish Hamptons in a competitive field. Hamptons has a network of more than 92 branches.

The new brand platform will highlight Hamptons’ 150+ year-old business and services, including sales, property management, portfolio management, short rentals, corporate relocations, new homes and international sales/rentals.

Atomic London will also utilize Supernova, its social-creator agency.

Louise Rudaizky, managing director, Atomic London, said: “Hamptons are fantastic clients to work with. They are ultra collaborative and open to making brave decisions that will allow them to get cut-through in an over-saturated market.”

A one-of-a-kind creative independent, Atomic has been in operation since 2012 and is pioneering a new approach to inter-agency collaboration within its growing portfolio of specialisms.

Agency client work includes MandM, East Midlands Railway and Yeastie Boys.

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