Who Are The Most Marketable US Olympians At The Paris Games?


The Olympic Games in Paris will begin Friday July 26 and there’s an expectation that this year’s competition will resume the kind of pre-COVID “normalcy” and excitement that we expect from the quadrennial event.  

“This year’s upcoming Games, both physically and from a marketing perspective, feel “back on track,” after the COVID issues that challenged the games in Tokyo and Beijing,” stated Omnicom’s Dallas-based marketing agency TMA in an Olympics pre-brief, adding, “Fans are eager for a return to form.”  



Advertisers appear excited, with NBCUniversal projecting another record for Olympic sales, or more than the $1.25 billion achieved at the Tokyo games.  

As for the most marketable individual athletes at this year's competition, TMA proclaims that “women rule.”  

Here’s the agency’s list of top athletes by marketability and their key endorsements.  

  1. Simone Biles 

2.       Katie Ladecky 

3.      Torri Huske 
4.      Lilly King 
5.    Katie Grimes 
6.    Diana Taurasi 
7.    Sunny Choi 
8.   Taryn Kloth 
9.  Kristen Nuss 
10.   Ilona Maher 
11.  Carissa Moore 
12.   Sydney McLaughlin 
13.   Sha’Carri Richardson 
14.  Simone Manuel 
15.   Ryan Crouse  
16.    Noah Lyles 
17.    Bobby Fink 



Next story loading loading..