• by Fern Siegel , July 15, 2024

Angi.com, the home-improvement platform, has launched its latest campaign, "Jobs Well Done." And it features its co-founder, Angie Hicks.

The new campaign, comprised of four new spots, is a tribute to Angie's grassroots action, which began as Angi's List. In the 1990s, she went door-to-door asking for the names of reliable plumbers, carpenters, etc., building a list of dependable tradespeople.

Quirk Creative is responsible for the ads, which prove quality service never goes out of style.

The work is running on linear and digital TV, in addition to social media.

The "Skilled Reliable Pros" spot is here.

"I'm excited to be back as the spokesperson for the Angi marketing campaign. This campaign centers around why Angi was founded, which was to help homeowners get jobs done well. We highlight pros in this campaign because the goal of jobs done well could not be accomplished without the thousands of skilled pros that tirelessly help homeowners maintain, update and improve their homes every day," Angie Hicks, co-founder Angi, told Agency Daily.

This new campaign follows Angi’s Trade-Up initiative, which raises awareness and promotes the skilled trades as viable careers.

Quirk Creative's client work includes Blue Apron, Skinfix, Chomps and Blueland.