Asian-American supermarket chain announced an ecommerce upgrade that was activated by global ecommerce platform VTEX and WPP’s VML. 

H Mart said it has migrated from a legacy commerce platform to VTEX, launching two new online stores. The new platform migration allows customers to order both shelf stable and fresh products in the same cart.    

One feature of H Mart’s new ecommerce platform includes the use of VTEX’s pick and pack app in the company’s stores to enable in-store selection of products for online orders. By using VTEX’s franchise account and trade policies functionality, H Mart has precise control over product visibility based on the customer’s location, who only see products available locally.   

VML spearheaded the migration.   

VTEX, headquartered in London, is led by co-founders and co-CEOs Mariano Gomide de Faria and Geraldo Thomaz. 

H Mart has over 90 locations across North America.