Executive Chairman Robinson Set To Retire From TMA

 

Andrew Robinson, executive chairman and former CEO of Omnicom’s Dallas-based marketing agency TMA is retiring at the end of July.   

Robinson has served in his current role since January 2023. Prior to that he was CEO from May 2019. There are no plans to replace him in the Executive Chairman role and Trina Roffino will continue as CEO.   

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Robinson began his Omnicom career at Millsport, a sports agency that was subsequently merged with TMA in 2004. He was named chief creative officer and president in 2018, adding the CEO title the following year.     

For more than 20 years, Robinson served in a creative capacity developing ideas designed to create cultural resonance for brands, including the first presenting sponsorship and branded fan experience by Tostitos as part of ESPN College Gameday in 1999; the Tostitos “Connect to Home Bowl,” a college football all-star game in Iraq in partnership with the USO in 2011; and, Doritos “Crash the Super Bowl,” which ended a successful ten-year run in 2018.    

“As much as I enjoyed what I did, what I will treasure most about my time at TMA is getting to work with so many exceptionally talented people including colleagues, clients, and other strategic partners," added Robinson. “Not only were they wickedly smart and brilliantly creative and uncommonly dedicated to excellence, but also kind, compassionate, and caring.”   

“With Andrew at the helm, TMA honed its focus on cultural resonance,” noted  Roffino.  “The agency grew by double digits, we added dozens of new clients and projects, and we expanded our capabilities to offer fully integrated solutions and lead creative. We will miss his incredible leadership, especially his deeply caring nature. He set a great standard.” 

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