• by Ray Schultz , Columnist, July 17, 2024

Email marketers know that it is no small thing getting people to subscribe to emails.

Perhaps they should try pop-ups, a technology now available to Intuit Mailchimp clients. 

Intuit Mailchimp acquired Amped, a software firm based in North Carolina, in June. Terms were not disclosed.

Founded by Matt Cimino three years ago, Amped helps brands create pop-ups and forms that incentivize customers to sign up for text messages or email newsletters.

Of course, pop-ups can be annoying when a reader is trying to digest content on a site. But Amped’s service apparently is designed to avoid that.  

“It’s really all about creating a better experience for e-commerce businesses, to create a better experience to get their visitors to opt in,” Cimino says. 

He adds: “We did that by creating a platform that works more like Figma, which allows them to have full design control, and then some templates that are more fully designed and give them much better control than any of the other tools that are out there.” 

How is this going to work moving forward? Amped will exist as such for three months, and then will be integrated into the Intuit Mailchimp brand, Cimino says. 

The entire Amped team, comprised of roughly 15 people, is joining Intuit Mailchimp and presumably will not be affected by the large layoff announced by Intuit. 

Amped has almost 1,000 customers, including such brands as HexClad Cookware, Dr. Squatch and MrBeast Feastables, according to a local news report.

As for Intuit Mailchimp, it sees this as an important addition to its capabilities.  

“Our customers rely on our existing forms offerings as critical functions to build and nurture their email audiences, and we’re excited to bring Amped's technology and expertise into Mailchimp to help our customers build even more robust ways to expand their customer base,” an Intuit Mailchimp spokesperson says.