Neon Money Club Gears Time Account To Younger Demos

Neon Money Club, a lifestyle-finance platform and the first Black-owned credit card on Amex, is focused on younger investors. To help them plan their financial futures, it launched the Time Account, a new investment tool.

Available via the Apple App Store and Neon Money Club app, it debuts with a campaign, running on YouTube, Neon Money's site and its Instagram channel.

The new feature underscores a monetary reality: The majority of the stock market is owned by people over 55, according to Federal Reserve data. Younger demos, however, have one key plus.

“The greatest advantage younger people have is time. With the Time Account, we aimed to create something that highlights the natural advantages younger investors have: time, patience and consistency,” said Neon Money Club co-founder-CEO Luke Bailey.

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The creative, produced in-house by Neon Money Club, features Olympic gold medal champion Elaine Thompson-Herah, who pulled out of the Paris Olympics due to injuries. One of the fastest women in the world, the spot highlights her need for patient and time — elements that also help achieve long-term success in investing.

The Time Account requires a minimum investment of $1,000; sign up takes a minute. Members are matched with ETFs that fit their personal profile, all ETFs track the S&P 500. The account matches people to their risk levels: conservative, moderate or aggressive. The focus is a long-term vs. a quick-flip mindset.

Jackie Liao, CPO Neon Money Club, added the company is “making financial wellness an achievable goal for all.”

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