• by Fern Siegel , July 25, 2024

Glad is channeling nostalgia to promote its latest trash bags.

The “Scents That Take You Back” campaign is running on national TV, social, audio, print, digital video and banners. 

FCB is responsible for the spots and creative work.

To highlight its blast from the past, Glad teamed with Tionne Watkins, better known as T-Boz from the 1990s girl group TLC, to promote Glad ForceFlex Scented Trash Bags.

The campaign utilizes "scent-stalgia," the feeling we get when familiar scents transport us back in time. The newest fragrance in the Glad ForceFlex Scented Trash Bag lineup is Pine-Sol.

"Scent absolutely rules my world," said Tionne "T-Boz" Watkins. "Scent, much like music, has the power to take us back. One scent, one song — and specific memories are instantly unlocked."

Through August 7, consumers can also follow @gladproducts on TikTok or Instagram and comment on the collaboration post between Glad and T-Boz using #GladSweepstakes. Users can tag a friend for a chance to win an all-expenses-paid trip for two to see TLC and Shaggy outside of Chicago on August 31.

FCB client work has included Burger King, Levi's, Walmart and Cottonelle.

Glad is part of The Clorox Company.