Left Field Labs Helped Amazon Build A Metaverse Presence 

The Code and Theory Network, Stagwell's digital transformation network, has expanded to include Instrument and Left Field Labs. The move strategically aligns Stagwell's individual digital transformation agencies under the Code and Theory Network.   

Creative and technology agency Left Field Labs was acquired last fall and is shifting from Stagwell’s Constellation cluster of agencies. Stagwell bought the remaining 49% of design and technology specialist Instrument that it did not already own in 2022. That agency was also initially aligned with Constellation.   

Laurel Burton continues as CEO, Instrument and Sarah Richardson Mehler remains CEO, Left Field Labs.   

Other agencies in The Code and Theory Network include Kettle, Truelogic,  Rhythm and Mediacurrent.    

According to the company the realignment gives Instrument and Left Field Labs opportunities to elevate their creative and engineering capabilities while maintaining their distinct cultures.  Additionally, they can leverage the Code and Theory Network's nearshore and offshore engineering talent with expertise across North America, South America and Asia.   

The realignment comes as Code and Theory has been bulking up its C-suite this year with the addition of Craig Elimeliah (formerly of VML and Lippe Taylor) as Chief Creative Officer, Raj Bhatia, (formerly of Deloitte Digital) as Global Chief Technology Officer, and Co-Heads of Production Julia LaRose (formerly of Accenture) and Christine Clark (formerly of Thinkingbox).   

Dan Gardner, Co-Founder and Executive Chair of Code and Theory, said that “With the addition of these new companies, we have created the ultimate challenger agency to the legacy consultancies and rigid holding companies that can't deliver the modern model required to outperform our clients' expectations."