Commentary

Streaming Road Ahead: Confusing Price Comparisons Won't Get Easier

Consumers seeking nonstop entertainment are still looking for everyday deals on everyday purchasing of products and services.  

But it can be tiring. Better comparisons are needed when evaluating streaming/TV packages than comparing to those increasingly old-school cable/satellite/telco pay TV bundles.

Earlier this year, CNET estimated the average monthly cost of basic cable TV and broadband bundles came to $144, with premium cable/broadband at $217 and live TV/streaming and broadband at $135. No taxes were included in these averages.

So it looks as if “streaming” is the deal -- but only barely.

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This factored in the average basic streaming costs for four premium platforms at $33 a month, collectively, for Netflix, Hulu, Disney+ and Max. 

Overall, CNET estimated the average broadband/internet cost was $70 per month.

Not factored in was the future of new bundling efforts by third-party distributors and from the premium streamers themselves.

More variable factors include tacking on “opt-in/opt out” monthly situations where subscribers may want to sit out specific times of the year when their favorite shows are not offering new, original episodes.

In addition to this, for many different brands, was programming (library and original content) as well as access to individual live, linear TV networks in those packages. And let’s not forget special, live sports programming and other options.

While all this seems like a puzzling, never-ending month-to-month exercise, the good news is that consumers can make their own day-to-day adjustments.

Bigger consumer purchases take some time to figure out -- for example, transitioning to electric vehicles (EV) from gas-guzzling vehicles. And there is a much longer commitment when making that major household change. 

According to clean energy consultant-marketplace platform, EnergySage, EVs are definitely the better choice for consumers looking at the day-to-day cost of “fueling.” 

Pitting a midsize Hyundai EV (IONIQ) versus a gas-fueled Kia Telluride, for example, puts the former at 5.7 cents a mile versus the latter’s 14.9 cents a mile. 

That means the total charge for a full “tank” can be roughly $12 to $14! That should be an easy decision for many.

Is there any way to get on a smoother road to reach your household TV/streaming destination? 

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