Stagwell media agency Assembly has been appointed media agency for New York-based  Pipedrive, a customer relationship management sales firm for small businesses, following a competitive pitch process.   

Assembly will be responsible for Pipedrive's brand and performance media globally. Key markets include the U.S., UK, Germany, Brazil and Australia, with further expansion plans in the works.    

Assembly will partner with creative agency DEPT on Pipedrive's upcoming brand campaigns.  Other capabilities within the Stagwell network will also be deployed, such as performance linguistics specialists Locaria and B2B marketplace Multiview.    

Pipedrive retained Tuffon Hall Consultancy to help manage the pitch process.   

In addition to its New York headquarters, Pipedrive has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, and DTCP. 

Pipedrive spends an estimated annual $9 million on measured digital media according to agency research firm COMvergence.