• by Fern Siegel , August 6, 2024

GT's Living Food, the parent company of Synergy Raw Kombucha, has debuted a campaign that relies solely on music.

"Feel the Synergy," by Round Two, blends music and the kombucha to create an unusual playlist, which giving arts and the brand new visibility.

Inspired by the harmony in both music and the handcrafted brewing, the campaign pairs five distinct kombucha flavors with five emerging music artists. Synergy's 27 flavors blend probiotics, enzymes and raw ingredients, much as each song offers its own rhythm and style.

The artists: Neil Frances, known for the viral hit "Music Sounds Better With You," is tied to Mystic Mango, while NoMBe ("Wait") harmonizes with Strawberry Serenity.

The Scarlet Opera is fused with the Unity flavor. Chelsea Jordan teams with Guava Goddess and Louis Solywode of Hawaii aligns with Island Bliss.

The campaign airs on Synergy Raw Kombucha social media channels, @synergykombucha, its YouTube channel and site. The custom Spotify playlist can be accessed via the site. 

"Music has the power to unite people and provide a transformative experience. We believe Synergy also provides people a transformative experience," said Tim Ngo, senior vice president of marketing, GT's Living Foods.