• by Fern Siegel , August 7, 2024

When the NFL returns, so does Bud Light.

And to celebrate Sunday, a major football viewing day, the brand is kicking off the 30-second spot "Easy to Sunday 2.0."

The creative, by the Martin Agency, runs across linear, streaming, social and digital platforms.

The ad highlights the real, relatable lengths fans go through to get ready for game day — including Hall of Famer Peyton Manning.

“It’s always an easy time with Bud Light, and this year they showcased some of the most passionate fan traditions from around the league to show how they go over-the-top to rep their team,” said Pro Football Hall of Famer Peyton Manning. “My game-day traditions have changed over the years, but Bud Light’s new spot gives you a peek into how I suit up for game day now.”

To heighten fandom, Bud Light’s limited-edition EPIC NFL team packaging features 24 partner teams, including the Kansas City Chiefs, Philadelphia Eagles, Cincinnati Bengals, Pittsburgh Steelers and San Francisco 49ers.

Bud Light remains the official beer sponsor of the NFL for its 28th season.

The alliance also includes its sponsorship of 27 NFL teams and a roster of top players across the league, including George Kittle and Dak Prescott.

The beer brand has an ongoing partnership with YouTube to give away NFL Sunday Ticket subscriptions from YouTube and YouTube TV. Users can visit BudLight.com for a chance to win.