• by Fern Siegel , August 13, 2024

Digital marketing agency PMG has named Crissi Cupak as head of product.

Cupak joined PMG from Skai, a SaaS-based omnichannel marketing platform, where she served as vice president of product. She played a key role in launching the Skai Decision Pro product suite in January 2024.

At PMG, Cupak is charged with overseeing strategy for the agency's most important products and martech software. She will also act as a key driver for the future of Alli, the agency's automation platform. 

In addition, her remit includes leading engineering, marketing, sales and customer support.

“The emergence of tech-driven services has turned into a full-blown imperative for media agencies in recent years,” said Cupak. “PMG has been at the forefront of innovating technology that supports customer marketing objectives.”

Based in Dallas-Fort Worth, Cupak reports to Chris Alvares, PMG's head of technology. He said her “leadership will be pivotal as we continue to push the boundaries of what’s possible in marketing technology and to deliver exceptional value to our customers.”

PMG's client work includes Orca Security, Kohler, Old Navy and Athleta.