• by Fern Siegel , August 16, 2024

McCann New York added senior staffers to McCann Content Studios, design and production units. 

McCann Content Studios recently signed Reckitt in the UK and TJ Maxx in the U.S. To add muscle to the practice, two senior positions have been announced: Ezequiel “Gori” Nastasi is now EVP, head of creative and social, while Amanda Davis is head of content and social.

Nastasi was previously head of digital and social at GUT Buenos Aires. Davis, before joining McCann, led social and content at TBWA and Grey. She also spent several years at Vice, where she established their in-house agency, Virtue.

Joe Calabrese was named chief production officer to strengthen the agency's capabilities. Previously, he was EVP, director of integrated production at Deutsch & Steelhead NY.

Artist Rachel van der Nacht has joined McCann Design as associate design director.

Finally, Melissa Avery has come onboard as SVP-global creative director on the Chick-fil-A business. Previously, she served as senior creative director at Verizon’s in-house agency. She has worked on campaigns for The Metropolitan Museum of Art, Colgate and Rubbermaid.

Amber Guild, CEO McCann New York, noted: “Our clients look to us to lead their brands and businesses forward. In today’s hyper-visual world — a world that is evolving at an exponential pace — we must continue to build the next generation of design, social, content and production capabilities. These leaders are critical to that work.”

McCann’s production department has won awards for Microsoft’s “ADLaM” campaign, Chick-fil-A's “The Brake Room” and most recently, Mastercard’s integrated “Stand Up to Cancer” campaign.