Marketing content platform Contentful said today it has signed a definitive agreement to acquire Berlin-based Ninetailed, which specializes in structured content personalization and experimentation.   

According to the company, customers will have the ability to quickly and easily identify, select, experiment, and analyze personalized experiences across channels without creating new workflows, leading to higher returns on investment.  

“Joining forces with Contentful means customers will benefit from a fully integrated, AI-native personalization solution paired with a robust composable content platform,” said Ninetailed co-founder and CEO Andy Kaiser.   

Shared customers include Kraft Heinz, Ace & Tate, SumUp and Rugged.  

Ninetailed will be rebranded as Ninetailed by Contentful. Terms weren’t disclosed.